SC106 - Using Online Training to Generate Leads
Session materials from DevLearn 2014, SC106
Slides and supplementary materials presented at DevLearn 2014, SC106. For further details, please see the session description.
3:00-3:45 PM, Wednesday October 29
Customer training is increasingly critical to the sales and marketing process, yet for many companies, it is still considered only a support function. In this session you will explore examples of how innovative organizations are integrating customer training into their pre-sales process. You will get specific ideas for how training can impact your top-line growth, as well as best practices for adapting course delivery to this purpose.
Sandi Lin is the CEO and co-founder of Skilljar. Before starting Skilljar, Sandi was a senior manager at Amazon.com, where she helped launch Fulfillment by Amazon, Amazon Local, and the Kindle with Special Offers. Sandi began her career as a transportation planner, then later worked as an economic consultant for corporate tax litigation cases. Sandi holds a BS degree and an MS degree in civil engineering from MIT and an MBA from the Stanford Graduate School of Business.